Sydney, NSW: Chris Greenwood and Luke Bussell today announced the launch of Travel Vector Index (TVI), a new travel marketing company with a unique approach to addressing the needs of the sector. Activating across both consumer and trade, TVI uses a new approach that blends social influencer and programmatic media to deliver real-world outcomes for travel brands and publishers.

TVI draws on global real-time, first-party travel intent and booking data, including new-to-market GDS travel agent and hotel/airline source booking data in China and the rest of the world. This proprietary combination of search and social data provides marketers with unrivalled access to travellers across the Australian domestic market and international markets including New Zealand, China, Japan, Europe and North America.

Understanding that travel brands operate in the real world and are judged on real-world outcomes, TVI uses a unique approach to measuring campaign success that doesn’t rely exclusively on media metrics. Instead, TVI utilises additional booking data and mobile device ID to assign a dollar value to campaigns.

Chris Greenwood, Managing Director, TVI comments, “Travel is in a state of flux and for marketers this presents new challenges, opportunities and a necessity to break the current mould. At TVI, we recognise the importance of activating across multiple channels. As the battle for recruiting local travellers hots up, our seamless integration and execution of influencer campaigns can further differentiate one destination from another”.

“We look forward to helping the industry unearth new experiences and destinations for travellers. TVI brings a new approach to travel marketing that will inspire consumers, activate for brands and provide confidence for marketers.”

TVI informs strategy, optimisation and measurement at each stage of the travel cycle, providing a seamless end-to-end solution.